mike pierce custom lures
mike pierce custom lures
mike pierce custom lures

About Mike Pierce Custom Lures

mike pierceMy name is Mike Pierce and I am both an Artist and a Fisherman. Both are true my passion! I grew up on a small lake in Southwest Michigan named Schnable Lake. It was on that lake, I learned to fish along with experimenting painting lures with spray cans my moms nail polish, and markers. My mom was always yelling “ where is my nail polish Michael”! I attended a small class “D”, Division IIII, school called Martin High School and had the best 4 years any high school kid could ask for. I worked hard enough to be a State Champ Wrestler and All Conference Football player for my school. Both teams I played on won team state Championships my senior year. I was truly humbled when I had been voted the most valuable player of my wresting team that same year. I always give 100% in whatever I do! I then attended Western Michigan University where I studied and graduated in 1997 with a BFA in Graphic Design and worked in the field of graphic design for a couple of years but decided working as a graphic designer was not for me and started working at a pharmaceutical company in supervision. The pharma company has taught me the importance of following the process and that quality is king. As for fishing, I have been BASS tournament fishing ever since I could drive a truck. I have been fortunate enough to win the “TNT” Bass Classic for a new boat along with several division championships and wins. In 2012, I unfortunately got divorced and my family wasn’t the same family it once was as you can imagine. My kids, who I had full time, I now only had part time. Due to this, I was by myself a lot and had a lot of free time to think. It was at that time, I started making and air brushing, crank baits. I also started buying soft plastic aluminum molds and experimented with all kinds of plastic strengths, colors and flakes. I would like to add I was self-taught on both processes. The funny thing is the crank baits I carved weren’t that great looking in the beginning and as for learning soft plastics! I learned you can burn plastic very easily and fill your house with smoke enough that the fire department was called! I honestly practiced both air brushing and soft plastic pouring until I got the reproducible results that exceeded my expectations. My products have won a number of big tournaments in Michigan and local tournaments as well weekly. My products are proven winners again and again. I have so many repeat customer and I would like to make you one of my customers too. Try my product as they are affordable and really catch em! Customer service is extremely important to me so know that I will take care of you the customer. I hope you find what you are looking for on my website and if not, please reach out and I’m sure I could accommodate what you are looking for as I will do customer work.

Get On My Boat and WIN!

Mike Pierce

“The quality of our lures are second to none. We strive to create bait that will give you the best chance to land your trophy fish. We use the highest of quality components, the sharpest hooks.”

Mike Pierce
Mike Pierce
Mike Pierce